Six objections. Thirty seconds each. Pick a reply or type your own, and watch the buyer open up or go cold. Free, no signup, about four minutes. Coaching a sales team? See how i-Grow.co works for teams.
Common sales objections
“It's too expensive”, “just send me an email”, “we already use something”, “now's not the right time”, “I need to talk to my boss” and “not interested”. The reply decides whether the objection ends the call or opens the real conversation.
An objection handling framework: the 4 moves
- Acknowledge: show you heard it, don't fight it.
- Question back: find what's behind it.
- Reframe: connect it to the cost or value they care about.
- Next step: propose something small and specific.
The game scores every reply on these four.
Objection handling examples
- “It's too expensive.” → “That's fair. Is it the price itself, or the timing? The real cost is the hours your team loses doing this by hand. Want to look at the numbers together for 15 minutes on Thursday?”
- “Just send me an email.” → “Happy to put it in writing. Quick one first: what would that email need to prove for you? I'll send the short version today.”
- “We already use a spreadsheet.” → “Good to know, that means you've already solved the easy part. What's the one thing it still doesn't do well for you? If there's a gap, a 15-minute demo would show it.”
- “Now's not the right time.” → “Got it. What's making now the wrong time? If it's bandwidth, the point is this takes work off your plate rather than adding to it. Want to pick a date that works?”
- “I need to talk to my boss.” → “Smart. What would your boss want to know that I haven't covered? I'll send a one-pager so you walk in ready, or we can do a joint call.”
- “Not interested.” → “Totally fair, and I'll keep this short. What would have made it relevant? If it's timing rather than fit, 15 minutes next week might change that.”
How to handle “it's too expensive” without discounting
Acknowledge, ask whether it's price or timing, reframe to the cost of the status quo, and offer a short next step instead of a lower number.
How do you practice objection handling?
Play a round a day (Daily Close), read your “lines that backfired”, then switch to typing your own replies once you know the moves.
Running objection drills with your team
Have two reps play the same Daily Close and compare which moves each hit; take the weakest move into the next team huddle.